The Construction Marketing Network (CMN) is a strategic coaching and training organization that provides construction leaders with a proven system—the Contacts to Contracts Framework™—to build a predictable pipeline of high-margin work. We are not a traditional marketing agency; we are strategic advisors who empower your team with the framework, tools, and coaching to build a dominant market position.

Absolutely. While the Contacts to Contracts Framework applies across all commercial construction verticals, many of the strategies are particularly powerful for retail contractors. The retail construction market is relationship-driven, program-based, and highly competitive — which means having a systematic approach to marketing and positioning is even more critical. Our framework helps you move beyond waiting for the next bid list and start proactively building the relationships and reputation that put you at the top of the list before the RFP is even issued.

Most marketing programs are built for general businesses and offer generic advice that doesn't translate to the realities of commercial construction. CMN is different because the Contacts to Contracts Framework™ was built from the ground up by people who have spent decades in this industry. Every strategy, template, and coaching session is tailored to the long sales cycles, relationship-driven buying decisions, and competitive dynamics that are unique to commercial contracting. You're not adapting someone else's playbook—you're implementing one that was designed specifically for your world.

We built the framework for busy construction leaders—not people with unlimited free time. The course is broken into focused, on-demand modules you can work through at your own pace. Implementation is designed to be incremental: you don't overhaul everything at once. Most members start by dedicating just a few focused hours per week and build momentum from there. The goal is to replace the scattered, time-wasting marketing activities you're already doing with a system that actually produces results.

We offer three tiers to align with your company's goals:

Launch: $2,997/year
Accelerate: $3,997/year
Dominate: Join the waitlist to be notified when the next spot opens

Launch provides your team with the complete framework, tools, and community access to implement the system.

Accelerate adds two member seats and quarterly community-wide strategy sessions with our founders for expert guidance and accountability.

Dominate is a full strategic partnership with private 1-on-1 coaching for leaders and a higher level of personalized support.

We structure our memberships as annual investments rather than monthly subscriptions for a strategic reason: building a predictable, high-margin pipeline takes time. The companies that see the greatest results from the Contacts to Contracts Framework™ are those that commit to implementing the system for at least 12 months. An annual commitment ensures you're thinking long-term about your growth strategy, not just trying a tactic for a month or two. That said, our annual pricing is a fraction of the cost of hiring a senior marketing professional or retaining a traditional agency, making it an accessible investment for serious construction leaders.

While having a dedicated marketing person is beneficial, it is not a requirement. The framework is designed to be implemented by anyone in your organization who is responsible for growth, whether that's a business development professional, a project manager who is transitioning into a sales role, or even an office manager who is tasked with coordinating marketing efforts. The key is having someone who can dedicate a consistent amount of time each week to executing the system.

CMN is designed for the leaders of commercial and industrial construction companies who are committed to building a more valuable and resilient business. Our members are typically CEOs, Presidents, Owners, and senior leaders in business development and marketing who recognize the need for a strategic system for growth, not just random marketing tactics.

Agencies and marketing staff provide tactical execution. We provide the strategic framework and operating system for growth. We don't replace your team; we make them more effective by giving them a proven system to follow that is aligned with your financial and strategic goals. The investment in CMN is a fraction of the cost of a senior-level hire or a typical agency retainer, and it delivers a more strategic, long-term impact by building a capability within your own team.

No. While the on-demand video course is a core component, CMN is a complete growth system. Beyond the course, you get access to a resource vault of ready-to-use templates and playbooks, a private community of vetted construction leaders, and—depending on your tier—live strategy sessions and private coaching with our founders. The course teaches you the framework; the community, coaching, and resources help you implement it and hold you accountable to results.

Every firm starts from a different place, but members who commit to the process typically begin seeing early wins—stronger positioning, better-qualified leads, and a clearer pipeline—within the first 30 to 60 days. The full impact of the framework compounds over time as your systems mature and your reputation in the market strengthens. That's why we structure memberships annually: the firms that commit to 12 months see transformational results, not just incremental improvements.

We stand behind the framework with a 60-day, 100% money-back guarantee. If you implement the system and don't see a clear path to a more predictable pipeline and higher-margin work within 60 days, we will refund your entire investment—no questions asked. We are confident in the value our framework provides and want this to be a completely risk-free decision for you.

The Dominate tier includes a significant amount of direct, private access to our founders for 1-on-1 coaching. To ensure we can provide the exceptional level of personalized attention that our members at this level deserve, we strictly limit the number of companies we work with. Joining the waitlist is the only way to secure a future spot.

We recommend setting aside 2 to 4 focused hours per week to work through the course modules and begin implementing the framework. This isn't additional busywork—it's designed to replace the scattered, ineffective marketing activities that are already consuming your time. As your systems take shape, much of the process becomes repeatable and delegable, freeing you up to focus on the high-level relationships and strategy that drive the biggest results.

The Contacts to Contracts Framework™ is designed to be implemented with simple, accessible tools. If you have a website, an email address, and a willingness to use tools like Google Sheets, you have everything you need to get started.

The framework works best when it has buy-in from leadership and a point person responsible for execution. Ideally, that means the owner or a senior leader sets the strategic direction, while a business development professional, marketing coordinator, or operations manager drives the day-to-day implementation. The Accelerate tier includes two member seats specifically so a leader and an implementer can both be engaged. That said, even a single committed person can drive meaningful results with the system.