Privacy Policy

THE CONSTRUCTION MARKETING NETWORK

Last Updated: January 12, 2026

1. INTRODUCTION

The Construction Marketing Network ("we," "our," "us," or "CMN") operates www.cmncircle.com (the "Platform"), an online, community-based platform for commercial construction professionals. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you access our Platform, engage with our community, participate in educational courses, and utilize our strategic marketing frameworks and resources.

Please read this privacy policy carefully. By accessing or using our Platform, you acknowledge that you have read, understood, and agree to be bound by all terms outlined herein. If you do not agree with our policies and practices, please do not use our Platform.

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our Platform to foster a valuable peer network and deliver actionable resources.

Personal & Professional Information

  • Account & Contact Information: Name, company name, email address, phone number, mailing address, username, and password.

  • Professional Profile Information: Job title, role (e.g., CEO, Marketing Director, Business Developer), company size, specific trade, commercial construction specialties, years of industry experience, geographic market, and annual revenue.

  • Community & Interaction Data: Posts, comments, messages sent through the peer network, discussion forum participation, resource downloads, course progress, and engagement with expert guidance sessions.

  • Business & Strategic Data: Information shared about your company's marketing goals, current pipeline, target markets, and specific challenges—used to provide tailored frameworks and guidance.

  • Payment Information: Billing address and payment details for membership subscriptions or course purchases, processed securely by our third-party payment processors.

Automatically Collected Information

  • Usage Data: IP address, browser type and version, operating system, access times and dates, pages viewed, time spent on resources/courses, and navigation paths through the Platform.

  • Technical Data: Device information, referring URLs, and interaction data with community features.

  • Cookies and Tracking Technologies: Data collected through cookies, web beacons, and similar technologies to enhance community and learning experiences.

Note for Our Community Members: As a strategic community for commercial construction professionals, we primarily collect professional information necessary to facilitate peer connections, deliver relevant content, and provide expert guidance. We do not knowingly collect personal information from individuals under 18 years of age.

3. HOW WE COLLECT INFORMATION

We collect information through various methods aligned with our community and educational mission:

  • Direct Registration & Interaction: When you create an account, build your professional profile, participate in community discussions, post in forums, send direct messages to peers, enroll in courses, download actionable frameworks, or schedule expert guidance calls.

  • Automated Technologies: As you navigate and interact with our Platform, we automatically collect Technical and Usage Data using cookies, server logs, and analytics tools to improve community functionality and learning paths.

  • Third-Party Tools: From integrated community, learning management, and analytics providers that help us operate the Platform.

  • Peer-Generated Content: Information you or other members may share about each other in the course of community interactions (e.g., tagging, recommendations).

4. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes to deliver your strategic advantage:

  • To create, manage, and secure your member account and profile within our professional community.

  • To facilitate and moderate the trusted peer network, enabling connections, discussions, and resource sharing among commercial construction professionals.

  • To provide access to and track progress within our educational courses, marketing frameworks, and valuable resources.

  • To personalize your Platform experience by highlighting relevant community discussions, courses, and resources matched to your profile and goals.

  • To deliver expert guidance, strategic reviews, and tailored feedback based on your shared business objectives.

  • To communicate essential Platform announcements, community updates, course notifications, and strategic insights from our founders.

  • To process membership subscriptions and any course fees.

  • To develop, improve, and optimize our Platform, community features, and educational content based on collective engagement and feedback.

  • To analyze aggregated, anonymized industry trends from community data to identify common challenges and opportunities.

  • To ensure the safety, integrity, and professional quality of our community.

  • To comply with legal obligations.

5. LEGAL BASIS FOR PROCESSING (GDPR COMPLIANCE)

For users in the European Economic Area (EEA), we process personal data under the following legal bases:

  • Performance of a Contract: When processing is necessary to provide the membership services, community access, and educational content you have subscribed to.

  • Legitimate Interests: To operate, secure, and improve our Platform and community, facilitate professional networking, and communicate relevant updates, provided your fundamental rights do not override those interests.

  • Consent: Where you have given explicit consent for specific processing activities (e.g., receiving our marketing newsletter, having your profile visible to specific peer groups).

  • Legal Obligation: When processing is necessary to comply with our legal obligations.

6. INFORMATION SHARING AND DISCLOSURE

We may share your information in the following limited circumstances:

  • Within The Community: Your professional profile information (name, company, title, bio) and any content you post in public forums will be visible to other verified members of The Construction Marketing Network to enable networking and collaboration. Private messages are visible only to the sender and recipient(s).

  • Service Providers: With trusted third-party vendors who perform critical services on our behalf, such as community platform hosting, payment processing, email delivery, and customer support. These providers are contractually bound to protect your data and are prohibited from using it for their own purposes.

  • Business Transfers: In connection with a merger, acquisition, financing due diligence, or sale of company assets, where member information may be transferred as a business asset. We will notify you of any such change in control.

  • Legal Requirements & Safety: When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, the safety of our community members, or to investigate fraud or violations of our Community Guidelines.

  • With Your Explicit Consent: For any other purpose disclosed by us when you provide the information, with your explicit consent.

Community-Specific Note: We may share aggregated, anonymized insights derived from community data (e.g., "45% of members target healthcare construction") to illustrate industry trends. This data will never personally identify you.

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to track activity on our Platform to enhance community functionality and the user experience.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the core Platform and community features to function (e.g., login, session management, security).

  • Performance/Analytics Cookies: Help us understand how members use the Platform, which courses are most valuable, and how to improve community engagement.

  • Functionality Cookies: Allow the Platform to remember your preferences (e.g., notification settings, viewed posts).

  • Social & Community Cookies: Facilitate interaction with community features.

You can control cookie settings through your browser. Disabling cookies may limit your ability to use certain interactive features of the community and Platform.

8. DATA SECURITY

We implement robust technical and organizational security measures designed to protect your personal and professional information. These include encryption, secure access controls, regular security assessments, and strict internal data handling procedures. Access to sensitive community data is limited to authorized personnel who need it to perform their duties. Despite our safeguards, no internet transmission or electronic storage is 100% secure.

9. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including providing your membership services, facilitating your place in the community, and for legitimate business purposes such as compliance, dispute resolution, and safety enforcement. If you close your account, we will deactivate it and begin archiving your data, removing profile visibility from the community. We may retain certain information as required by law or for legitimate business purposes. Typically, we retain core account data for seven (7) years after account closure for compliance and historical analysis, unless a longer period is required.

10. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

  • Access & Portability: Request access to or a copy of your personal information.

  • Correction: Update or correct inaccuracies in your profile and data.

  • Deletion: Request deletion of your personal information, subject to certain exceptions (e.g., we may need to retain some information for the safety and integrity of the community or for legal compliance).

  • Restriction/Objection: Request restriction of or object to our processing of your personal information.

  • Withdraw Consent: Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact our Data Protection Officer using the information in the "CONTACT US" section below. We will verify your identity before processing your request. You can also update much of your information directly through your account settings.

11. THIRD-PARTY LINKS

Our Platform or community discussions may contain links to third-party websites, resources, or tools (e.g., construction industry publications, software). This privacy policy does not apply to those third parties. We are not responsible for their content, privacy practices, or security.

12. CHILDREN'S PRIVACY

Our Platform and community are strictly for business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

13. CHANGES TO THIS PRIVACY POLICY

We may update this privacy policy to reflect changes in our practices, community features, or legal requirements. We will notify you of any material changes by posting the new policy on this page, updating the "Last Updated" date, and, where appropriate, notifying you via email or a Platform announcement.

Your continued use of the Platform after such changes constitutes your acceptance of the updated policy.

14. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy, your data, or our community practices, please contact our Data Protection Officer:

The Construction Marketing Network (CMN)
Mailing Address: 42 Shaw Hill Road, Andover, NH 03216-4043

Data Protection Officer: Lorraine Cline DeShiro
Email: hello@cmncircle.com
Platform: www.cmncircle.com

15. COMMUNITY GUIDELINES & DISPUTE RESOLUTION

By joining The Construction Marketing Network, you also agree to our separate Community Guidelines. If you have a privacy-specific complaint, please contact us first. We are committed to working with you to resolve any concerns. For EEA members, you have the right to lodge a complaint with your local data protection authority.